Join Playbook's Program, Become a Top Fitness Creator.

Master the skills of a top 1% fitness creator

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DRIVING CREATORS TO BECOME THE BEST VERSION OF THEMSELVES TO HAVE THE BIGGEST IMPACT ON OTHERS

#1 Influencer Coaching Program In The World
‍10+ years of experience coaching and building today’s most successful influencers

Brittany Perille

Cass Martin

Sandy Sklar

Michael Smith

Natalie Eva Marie

Brynley Joyner

DJ Sackmann

Raven Ross

Caro Suki + Rocio

Obi Vincent

Brittany Lupton

Chanel DeLisser

Jeremy Scott

Taylor Mei

Chelsea Williams Hofer

Aubrie Edgington

Brittany Perille

Cass Martin

Sandy Sklar

Michael Smith

Natalie Eva Marie

Brynley Joyner

DJ Sackmann

Raven Ross

Caro Suki + Rocio

Obi Vincent

Brittany Lupton

Chanel DeLisser

Jeremy Scott

Taylor Mei

Chelsea Williams Hofer

Aubrie Edgington

Brittany Perille

Cass Martin

Sandy Sklar

Michael Smith

Natalie Eva Marie

Brynley Joyner

DJ Sackmann

Raven Ross

Caro Suki + Rocio

Obi Vincent

Brittany Lupton

Chanel DeLisser

Jeremy Scott

Taylor Mei

Chelsea Williams Hofer

Aubrie Edgington

Brittany Perille

Cass Martin

Sandy Sklar

Michael Smith

Natalie Eva Marie

Brynley Joyner

DJ Sackmann

Raven Ross

Caro Suki + Rocio

Obi Vincent

Brittany Lupton

Chanel DeLisser

Jeremy Scott

Taylor Mei

Chelsea Williams Hofer

Aubrie Edgington

Ida Jemina

Juice & Toya

Boss Everline

Morgan Olson

Danny Saltos

Juli Bauer Roth

Kayla Nielsen

Jay Maryniak

Lauren Findley

Sally McRae

Magnus Lygdback

Dana Linn Bailey

Joner Football

Melissa Alcantara

Nick Bare

Aubrie Edgington

Ida Jemina

Juice & Toya

Boss Everline

Morgan Olson

Danny Saltos

Juli Bauer Roth

Kayla Nielsen

Jay Maryniak

Lauren Findley

Sally McRae

Magnus Lygdback

Dana Linn Bailey

Joner Football

Melissa Alcantara

Nick Bare

Aubrie Edgington

Ida Jemina

Juice & Toya

Boss Everline

Morgan Olson

Danny Saltos

Juli Bauer Roth

Kayla Nielsen

Jay Maryniak

Lauren Findley

Sally McRae

Magnus Lygdback

Dana Linn Bailey

Joner Football

Melissa Alcantara

Nick Bare

Aubrie Edgington

Ida Jemina

Juice & Toya

Boss Everline

Morgan Olson

Danny Saltos

Juli Bauer Roth

Kayla Nielsen

Jay Maryniak

Lauren Findley

Sally McRae

Magnus Lygdback

Dana Linn Bailey

Joner Football

Melissa Alcantara

Nick Bare

Book a call

Types of Creators We Work With

Personal Trainers

Athletes

Yoga

Pilates

Instructors

Fitness Influencers

Cross-fit

Strength & Conditioning

Olympians

Nutritionists

Endurance Athletes

Meditation

Pre & Post-Natal

Mobility

Weight Loss Coaches

Mindset Coaches

Physical Therapists

Extreme Sports

Plus more!

Who is Playbook Institute for?

People Passionate About Fitness

Individuals passionate about health and fitness who want to share their knowledge and transition into the fitness industry full-time.

Devoted Personal Brand Builders

People with basic social media knowledge who are willing to invest time in developing their personal fitness brand and business

Growth-Oriented Entrepreneurs

Those with a desire for financial independence, committed to personal development, and eager to learn business fundamentals in the fitness industry

What You Will Learn

The Business of Being a Fitness Creator

We turn fitness creators into enterprises

How to Transform Yourself & Your Business

Transform yourself to transform others

How to Become Undeniable as a Fitness Creator

Make it impossible for people not to notice you

Book a call

NEW COURSES MONTHLY

Explore Our World-class Courses

Plus more!

NEW TEMPLATES MONTHLY

Access the Tools to Power Your Business

Learn from industry leaders through monthly sessions with top fitness creators, webinars from our elite business coaches, and weekly group video coaching sessions.

Stay ahead of the curve with our weekly trending reports, curated by our team who constantly monitor online and digital trends.

We're committed to "lead-from-the-front" leadership, and we want you to embrace it too. Our ongoing personal development tools cover everything from beating procrastination to time management, helping you become the fitness leader you aspire to be while building your dream business.

Push yourself with our quarterly challenges—complete with prizes! These opportunities help you level up, maintain accountability, and grow your online business.

Benefit from the backing of our business coaches and the entire Playbook Core community. You'll have a dedicated team supporting you at every stage of your journey.

Never struggle with content creation again. We provide ready-made templates for posts and coaching content to boost your online marketing efforts.

Learn from industry leaders through monthly sessions with top fitness creators, webinars from our elite business coaches, and weekly group video coaching sessions.

Stay ahead of the curve with our weekly trending reports, curated by our team who constantly monitor online and digital trends.

Push yourself with our quarterly challenges—complete with prizes! These opportunities help you level up, maintain accountability, and grow your online business.

Benefit from the backing of our business coaches and the entire Playbook Core community. You'll have a dedicated team supporting you at every stage of your journey.

Never struggle with content creation again. We provide ready-made templates for posts and coaching content to boost your online marketing efforts.

Book a call

Become Our Next Success Story…

Melissa Alcantara (FitGurlMel)

“Before Playbook, I had used several software products and partnered with “famous platforms”. No one came close to delivering the amount of value the Playbook team has brought to me. We’re beyond partners, we’re family at this point. “

Magnus Lygdback

“It’s funny to think about now, but I started with hardly any following when I began working with the Playbook team. It’s been an incredible journey, and my knowledge for digital has far surpassed my expectations. Not sure where I would be without my team.”

Todd Smith

20.4k followers

Taylor Peterson

5.4k followers

Julia Merwin

73.6k followers

Jeremy Scott

397k followers

Corinna Montejano

2.2k followers

Caroline Drury

25.5k followers

Adam Lusby

16.3k followers

Hanah Rae Jones

233k followers

Todd Smith

20.4k followers

Taylor Peterson

5.4k followers

Julia Merwin

73.6k followers

Jeremy Scott

397k followers

Corinna Montejano

2.2k followers

Caroline Drury

25.5k followers

Adam Lusby

16.3k followers

Hanah Rae Jones

233k followers

Todd Smith

20.4k followers

Taylor Peterson

5.4k followers

Julia Merwin

73.6k followers

Jeremy Scott

397k followers

Corinna Montejano

2.2k followers

Caroline Drury

25.5k followers

Adam Lusby

16.3k followers

Hanah Rae Jones

233k followers

Level-Up Your Brand With Playbook’s Design Studio

Melissa Alcantara (FitGurlMel)

Magnus Lygdback

Custom Websites

Logo & Branding

Challenge Technology

Promo Assets

Freebies

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*Available in Premium plans

We Love Coaching 1 on 1!

Get a dedicated partner who has coached hundreds of today’s most successful creators.

We waste no time. Your coach will dive into auditing your business right away

Your coach is truly there for you to unlock you in areas you’re stuck (text message away)

Your coach develops a custom game plan so there is no second guessing

*Available in Premium plans

Book a call

Helping you master social media

So you can create the income of your dreams

Book a call

We have helped our clients earn over $50,000,000! And we’re not slowing down!

We’ll coach you to become a top 1% influencer. You’ll learn to scale your personal brand and business past $5k-$10k/month, without the stress or any second guessing

Playbook CEO Jeff Krahel Signature image

The Support And Accountability You Need

Who Are We?
 
We come from a unique background of finance, entrepreneurship, sports & fitness

We’re former athletes and trainers, who worked on Wallstreet, raised venture capital and spent collectively over a decade building businesses behind influencers.

Backed by world-class investors:

Michael Ovitz

Founder of CAA, Former Disney CEO

Bernard Arnault

Owner of Louis Vuitton

Ed Baker

Growth at Uber & Disney

Frequently asked questions

What does 'get coaching' mean on Playbook?

'Get Coaching' refers to our range of services and mentorship that we provide on top of our technology to creators. We offer group-based coaching via our membership and 1x1 coaching in our premium plans.

How does the coaching program work?

You can subscribe to our membership program to get started or you can book a call with our team to discuss 1x1 packages.

What benefits can I get from getting coaching on Playbook?

We learned long ago that you need a lot more than just technology to succeed as a creator. Playbook Institute is built to teach and guide creators on the strategy of success for creators.

Learn How Alicia Erickson Gained 400k Followers & Launched a 6-Figure Business In Only 9 Months

Download Alicia's Free Playbook

Learn How Alicia Erickson Gained 400k Followers & Launched a 6-Figure Business In Only 9 Months

Download her FREE Playbook now!

Master the skills of a top 1% fitness creator

#1 Influencer Coaching Program In The World‍10+ years of experience coaching and building today’s most successful influencers

Brittany Perille

Cass Martin

Sandy Sklar

Michael Smith

Natalie Eva Marie

Brynley Joyner

DJ Sackmann

Raven Ross

Caro Suki + Rocio

Obi Vincent

Brittany Lupton

Chanel DeLisser

Jeremy Scott

Taylor Mei

Chelsea Williams Hofer

Aubrie Edgington

Brittany Perille

Cass Martin

Sandy Sklar

Michael Smith

Natalie Eva Marie

Brynley Joyner

DJ Sackmann

Raven Ross

Caro Suki + Rocio

Obi Vincent

Brittany Lupton

Chanel DeLisser

Jeremy Scott

Taylor Mei

Chelsea Williams Hofer

Aubrie Edgington

Brittany Perille

Cass Martin

Sandy Sklar

Michael Smith

Natalie Eva Marie

Brynley Joyner

DJ Sackmann

Raven Ross

Caro Suki + Rocio

Obi Vincent

Brittany Lupton

Chanel DeLisser

Jeremy Scott

Taylor Mei

Chelsea Williams Hofer

Aubrie Edgington

Brittany Perille

Cass Martin

Sandy Sklar

Michael Smith

Natalie Eva Marie

Brynley Joyner

DJ Sackmann

Raven Ross

Caro Suki + Rocio

Obi Vincent

Brittany Lupton

Chanel DeLisser

Jeremy Scott

Taylor Mei

Chelsea Williams Hofer

Aubrie Edgington

Aubrie Edgington

Ida Jemina

Juice & Toya

Boss Everline

Morgan Olson

Danny Saltos

Juli Bauer Roth

Kayla Nielsen

Jay Maryniak

Lauren Findley

#1 Influencer Coaching Program In The World
‍10+ years of experience coaching and building today’s most successful influencers