The secret weapon behind the biggest fitness influencers in the world
A proven all-in-one program to help you scale & monetize your personal brand in 2025.
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The secret weapon behind the biggest fitness influencers in the world
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Brittany Perille
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Cass Martin
Sandy Sklar
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Michael Smith
Natalie Eva Marie
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Brynley Joyner
DJ Sackmann
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Raven Ross
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Caro Suki + Rocio
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Obi Vincent
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Brittany Lupton
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Chanel DeLisser
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Jeremy Scott
Taylor Mei
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Chelsea Williams Hofer
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Aubrie Edgington
Brittany Perille
Cass Martin
Sandy Sklar
Michael Smith
Natalie Eva Marie
Brynley Joyner
DJ Sackmann
Raven Ross
Caro Suki + Rocio
Obi Vincent
Brittany Lupton
Chanel DeLisser
Jeremy Scott
Taylor Mei
Chelsea Williams Hofer
Aubrie Edgington
Brittany Perille
Cass Martin
Sandy Sklar
Michael Smith
Natalie Eva Marie
Brynley Joyner
DJ Sackmann
Raven Ross
Caro Suki + Rocio
Obi Vincent
Brittany Lupton
Chanel DeLisser
Jeremy Scott
Taylor Mei
Chelsea Williams Hofer
Aubrie Edgington
Brittany Perille
Cass Martin
Sandy Sklar
Michael Smith
Natalie Eva Marie
Brynley Joyner
DJ Sackmann
Raven Ross
Caro Suki + Rocio
Obi Vincent
Brittany Lupton
Chanel DeLisser
Jeremy Scott
Taylor Mei
Chelsea Williams Hofer
Aubrie Edgington
Aubrie Edgington
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Ida Jemina
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Juice & Toya
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Boss Everline
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Morgan Olson
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Danny Saltos
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Juli Bauer Roth
Kayla Nielsen
Jay Maryniak
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Lauren Findley
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Sally McRae
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Magnus Lygdback
Dana Linn Bailey
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Joner Football
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Melissa Alcantara
Nick Bare
Aubrie Edgington
Ida Jemina
Juice & Toya
Boss Everline
Morgan Olson
Danny Saltos
Juli Bauer Roth
Kayla Nielsen
Jay Maryniak
Lauren Findley
Sally McRae
Magnus Lygdback
Dana Linn Bailey
Joner Football
Melissa Alcantara
Nick Bare
Aubrie Edgington
Ida Jemina
Juice & Toya
Boss Everline
Morgan Olson
Danny Saltos
Juli Bauer Roth
Kayla Nielsen
Jay Maryniak
Lauren Findley
Sally McRae
Magnus Lygdback
Dana Linn Bailey
Joner Football
Melissa Alcantara
Nick Bare
Aubrie Edgington
Ida Jemina
Juice & Toya
Boss Everline
Morgan Olson
Danny Saltos
Juli Bauer Roth
Kayla Nielsen
Jay Maryniak
Lauren Findley
Sally McRae
Magnus Lygdback
Dana Linn Bailey
Joner Football
Melissa Alcantara
Nick Bare
Everything you need to succeed
as a fitness creator
Master Class Courses
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The exact curriculum used to train today’s top-performing creators
Training for each step of your brand-building journey
How to grow your following on Instagram
How to consistently know what to post
How to film and edit awesome-looking content
Expert Community
Experts at your fingertips, on-demand support
Access a community of hundreds of other creators who are actively building alongside you
Fireside chats with industry experts
Weekly Coaching
Weekly group coaching calls
Weekly social trends newsletter
Tools & Templates
Access to our master social media hooks database
Templates to power your business (social posts, lead magnets, training guides)
Access to discounts with our service provider network (paid ads, design, email)
The Ultimate Fitness Creator Library
Training that you can use throughout your lifetime building your personal brand
NEW COURSES MONTHLY
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What Creators Are Saying About Playbook
Todd Smith
20.4k followers
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Taylor Peterson
5.4k followers
Julia Merwin
73.6k followers
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Jeremy Scott
397k followers
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Corinna Montejano
2.2k followers
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Caroline Drury
25.5k followers
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Adam Lusby
16.3k followers
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Hanah Rae Jones
233k followers
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Todd Smith
20.4k followers
Taylor Peterson
5.4k followers
Julia Merwin
73.6k followers
Jeremy Scott
397k followers
Todd Smith
20.4k followers
Taylor Peterson
5.4k followers
Julia Merwin
73.6k followers
Jeremy Scott
397k followers
What Top 1% Creators Are Doing
to Win in 2025
Get up-to-date strategies, blueprints, formulas, templates, case studies on:
Social Media Research
Content Filming
Content Editing
Social media planning
Charisma on camera
Funnel Building
Lead Magnets
Landing Pages
AI & the Future of
the Industry
Email Marketing
One Time Purchases
Low-ticket
Subscription
High-ticket
Subscription
Brand Partnerships
Launching Physical
Products
Paid Advertising
The Science of Getting
Client Results
(Nutrition & Fitness Science)
Social Media Research
Content Filming
Content Editing
Social media planning
Charisma on camera
Funnel Building
Lead Magnets
Landing Pages
AI & the Future of
the Industry
Email Marketing
One Time Purchases
Low-ticket
Subscription
High-ticket
Subscription
Brand Partnerships
Launching Physical
Products
Paid Advertising
The Science of Getting
Client Results
(Nutrition & Fitness Science)
The Secret Weapon for Fitness Creators for 10 years
Playbook has helped thousands of fitness creators grow their brand and earn over $50M.
SCALE MY PERSONAL BRANDWITH PLAYBOOK
Proven tactics from 6–7 figure creators
Tools to create scroll-stopping content
Systems that work for you 24/7
Unlock the strategies top creators use to grow their audience, turn followers into income, and build a thriving online business—from anywhere.
WITH PLAYBOOK
Playbook has helped thousands of fitness creators grow their brand and earn over $50M.
Proven tactics from 6–7 figure creators
Tools to create scroll-stopping content
Systems that work for you 24/7
Unlock the strategies top creators use to grow their audience, turn followers into income, and build a thriving online business—from anywhere.
SCALE MY PERSONAL BRANDWITH PLAYBOOK
WITH PLAYBOOK
Why Creators Choose Playbook
Corinna Montejano
2.2k followers
Caroline Drury
25.5k followers
Adam Lusby
16.3k followers
Hanah Rae Jones
233k followers
Corinna Montejano
2.2k followers
Caroline Drury
25.5k followers
Adam Lusby
16.3k followers
Hanah Rae Jones
233k followers
Who is it for
We’ve been successful with every type of influencer
Newbies
How to build a brand, start growing on socials and launch your first product
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Gabriella Guevara
@gabrilynn
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Aubrie Edginton
@aubrieedgington
Gabriella Guevara
@gabrilynn
Aubrie Edginton
@aubrieedgington
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Denise Kirtley
@fiftyfitnessjourney
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Caroline Drury
@carolinedrury.fit
Intermediate
Experience selling but looking to take things to the next level and enter the next echelon of social growth
Denise Kirtley
@fiftyfitnessjourney
Caroline Drury
@carolinedrury.fit
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Dana Linn Bailey
@danalinnbailey
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Nick Bare
@nickbarefitness
Advanced
Established creators looking to turn their business into an enterprise
Dana Linn Bailey
@danalinnbailey
Nick Bare
@nickbarefitness
Join The Playbook Institute Membership Today
Learn 2025’s breakthrough strategies for growing your brand
in less than 30 days.
© 2025 Playbook
